iZest

5 Tips to Master Social Media

By Maryssa Beale

Social media was once thought to be a fad. A temporary trend that would soon fade away. But now with Facebook and Instagram reporting 2 billion and 1 billion monthly active users, respectively, it’s become undeniable that a fad this is not.

As social media continues to evolve and attract larger audiences, businesses are faced with the inevitable. If you want to reach potential consumers and build a loyal customer base then you need a presence on social media.  This seems like a daunting task if you’re just starting out but conquering the social sphere is easier than you think. Whether you’re starting to a build a presence for your business or establishing your personal brand keep these 5 tips in mind:

1. Set Your Objectives

Everyone is on social media but everyone does not know why they are on social media. The best way to succeed is to know what you are trying to accomplish. A global brand’s social media presence may appear random but be certain there is a clear strategy behind each and every post. If your goal is to drive users to the website then create a clear social media strategy that allows this and consider platforms that provide high click-through rates. If your ultimate goal is to create brand awareness then create a plan of action that will help to generate buzz online. The easiest way to fail on social media is by not setting your objectives before launch.

2. Watch Your Tone

After you’ve established what you want to say and why you want to say it, you need to determine how you’re going to communicate this message. Tone refers to the general character or attitude of your writing. Some brands like Paddypower are known for their light-hearted tone on social media. This helps to produce a lot of noise online and is a tempting strategy to duplicate but DON’T DO THIS. If your company is more serious then followers will not want to read jokes or memes on your pages. Authenticity is key. Followers will know when a brand’s social media posts do not match their overall style. The best way to proceed is to be true to your company and brand image.

3. Dive into Data

Take advantage of the data that social media sites provide. Make the time to check their insights pages to see how you can optimize your strategy. A social media strategy is not set in stone. Use the data acquired to make the necessary tweaks and changes that will help you to achieve your objectives. Little items like posting at different times of the day or writing shorter, snappier text can help to improve reach and engagement.

4. Remember Content is King

The social media world is crowded and the only way to break through the noise is to create engaging content. For beginners, this means writing fresh, original text and high-quality images that are sized correctly. The content you post reflects your company and it needs to be great. As your social media strategy evolves, try incorporating more video and creative content. This does not mean that it must be complicated, only interesting. Oreo’s SuperBowl tweet went viral with a great quote and a simple image. Creativity is the leading way to success.

5. Listen to Customers

Social media is not a one-way street. Consumers can post their feedback about the brand on these pages where everyone can see. Brands worry about potential PR nightmares waiting to happen online but the best strategy is to embrace the feedback. Smart brands aggregate this data to make changes that improve the customer experience. Reading and responding to reviews is a good way to show customers that you are paying attention. Making changes to your company because of customer feedback is a great way to show that you care. For consumers, this makes a world of difference.

Starting a presence on social media is not scary and by following these tips it’ll be surprisingly easy. Once you get started it’ll only be a matter of time before you conquer everything.

Need help optimizing your strategy or don’t have enough time to manage your brand’s social media?

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