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Latest Digital News & Insights can be read here.

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Does Your Brand Need Therapy?

In our experience, most companies have unhealthy brands – from start-ups to established multi-million dollar operations and everyone in-between.  In most cases, companies are at…

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5 TOP Irish Brands Doing CSR Successfully

The history of businesses staying neutral on social and environmental issues is coming to an end. More consumers are voicing their desire to support a…

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AIRPORTS: The Ultimate Destination for Brand Activations?

With shifts in airport retail design to allow for increasing passenger volume and retail demand. Sustaining the excitement that is harmonious with airport experiences the…

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What are the 4P’s of Marketing? Are they Still Relevant in Today’s Digital Economy?

The 4P’s of Marketing have been part of a fundamental process in getting the right product in front of a specific group of people so…

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SEO Trends for 2020: Voice, Local & Organic Search.

Predicting how SEO will evolve into the next decade is not easy. Looking at the last we can see how new emerging technologies are changing…

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Personal Branding and You

The Importance of Creating an Online Persona. A unique perspective on how personal branding can drive success!

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Driving eCommerce Sales at Christmas: 10 Steps to Maximise Your Revenue.

Drive more traffic and stay ahead of your competitors this Christmas! From developing your homepage strategy, understanding how to use paid search and social media…

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Fashion eCommerce – 8 Growth Trends Part 1.

The fashion industry maybe all glamour with glossy photo shoots of ‘pin perfect’ individuals modelling chic and stylish apparel. But make no mistake what you…

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How to Reduce Shopping Cart Abandonment Rates

Shopping Cart Abandonment rates are a real issue for online retailers. Learn what drives them and what steps you can take to reduce their impact…

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Christmas 2019 Your eCommerce Checklist for Super Saturday

Planning your Christmas eCommerce strategy well in advance gives great freedom in testing your online sales mechanics. However, you shouldn't be afraid to make changes…

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