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Does my Business need a Mobile App? The Benefits of Mobile Apps in an eCommerce Strategy

With more and more customers now shopping online, convenience is key to offering a great customer experience. Customers are not only looking for just a…

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Beyond Facebook: Five Social Media Platforms that You Should Know About

When people think of social media advertising, the first platforms that come to mind are Facebook and Instagram (which is owned by Facebook). There are…

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Generation Z – A Marketer’s Case Study

Generation Z is coming of age and their buying power is growing. With people under 25 now accounting for 41% of the world’s population, this…