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Insights

Generation Z: A Marketer’s Case Study

Generation Z is coming of age and their buying power is growing. With…

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Beyond Facebook: Five Social Media Platforms that You Should Know About Read More
The Benefits of Mobile Apps in an eCommerce Strategy

According to Smart Insights “More than 80% of mobile minutes in all markets…

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COVID 19 Online Retail Scheme by Enterprise Ireland Read More
Purpose Driven Marketing

Successful purpose-driven content marketing requires a clear strategic and authentic plan. In recent…

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oneAday – It’s all about Marginal Gains

Giving something back to Irish Businesses, to help others struggling at this time.

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How to Increase Your Social Media Conversions

Ever since the creation of Facebook business pages, it has been advised that…

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Clever Brands Supporting ‘social distancing’.

Clever brands have been innovative and creative in supporting social distancing.

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How You Can Pivot Your Business to Endure COVID-19.

How to Survive when Facing a Global Pandemic using digital technologies.

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DTC Trends in 2020

The concept of a DTC Brand is new. As their success is tied…

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Enrich the Mobile Site Search Experience to Maximise Conversions

Mobile experiences differ to desktop in many ways. In this article we explore…

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What is Marketing Automation? Learn More…

The new decade is here, it’s time for businesses to embrace Marketing Automation…

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Is Unbranding the Future?

How strong is your brand? Would it be able to successfully pull off…

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Blue Monday 2020: How Brands can Get a Smile :)

Learn how some Brands use Blue Monday as a great opportunity to connect…

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Zero Waste Solutions for the Sustainable eCommerce Company

With the impact of eCommerce we need to change our reliance on plastic…

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Christmas 2019 Your eCommerce Checklist for Super Saturday

Planning your Christmas eCommerce strategy well in advance gives great freedom in testing…

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How to Reduce Shopping Cart Abandonment Rates

Shopping Cart Abandonment rates are a real issue for online retailers. Learn what…

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Fashion eCommerce for 2020 – 8 Growth Trends Part 2.

In Part Two we focus on a number of other trends in the…

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Fashion eCommerce for 2020 – 8 Growth Trends Part 1.

In this two part series we look at the main Growth Trends in…

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Driving eCommerce Sales at Christmas: 10 Steps to Maximise Your Revenue.

Drive more traffic and stay ahead of your competitors this Christmas!

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Personal Branding and You

In today’s world, how one presents themselves on social media can affect their…

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SEO Trends for 2020: Voice, Local & Organic Search.

Predicting how SEO will evolve into the next decade is not easy. Looking…

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The 4P’s of Marketing: Still Relevant in Today’s Digital Economy?

The 4P’s of Marketing have been part of a fundamental process in getting…

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AIRPORTS: The Ultimate Destination for Brand Activations?

With shifts in airport retail design to allow for increasing passenger volume and…

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5 TOP Irish Brands Doing CSR Successfully

The history of businesses staying neutral on social and environmental issues is coming…

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Does Your Brand Need Therapy?

In our experience, most companies have unhealthy brands – from start-ups to established…

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UI and UX Design: Understanding the Difference

Creating a user-friendly experience is the root of marketing. In website design, it’s…

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The Power of Video Marketing in the Customer Journey

Video is ranked as the most powerful tool for brand awareness. So it’s…

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10 Reasons To Outsource To a Digital Marketing Agency

There are many reasons why you should invest in the services of a…

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Branding Trends of 2019 Every Marketer Needs to Know

With so much happening it can be hard to focus on what is…

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How Quality Design Impacts Your Website

Content may be king but when it comes to website’s performance nothing is…

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Show Your Pride: Proud Brand Activations in Pride Month

June is the official month of Pride for those in the LGBTQ community….

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12 Ways to Build Trust and Credibility Online.

It’s vital you uphold your reputation as an honest and trustworthy brand. Follow…

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How to measure Brand Activations in the Digital Age.

There are different guidelines in measuring Brand Activations to traditional or stand-alone ‘digital’…

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A Guide to Understanding Contextual Commerce

A brief guide of understanding contextual commerce will be to provide consumers with…

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Ecommerce SEO 2019 Proven Tactics in Driving Conversions

Learn to hack Instagram and their algorithm with this basic strategy to help increase reach and engagement.

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eCommerce Web Design Best Product Page Design Principles

Good eCommerce Web Design results in high conversion rates from intuitively designed Product…

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Experiential Shopping: The Emergence of the eCommerce Pop-up Store

Explore how Experiential Shopping is helping creative eCommerce companies connect closer with their…

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Here’s How Brands Celebrated Earth Day!

This Monday, April 22nd, we celebrated Mother Earth.  Here are our five favourite…

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eCommerce Trends 2019: Creating the Ultimate Online shopping experience

Check out the latest eCommerce Trends of 2019. Learn how to create the…

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Going Green: 5 Amazing Brand Activations for St. Patrick’s Day

With the St.Patrick’s Day Festival generating over €73 million to the national economy…

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The Power of Colour in Brand Strategy [Infographic]

Ever wondered the importance of colour in developing a successful brand strategy? This…

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The Anatomy of a Website [Infographic]

Designing a website is hard work. As a result, the structure of a…

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How to Beat Instagram’s Dreaded Algorithm

Learn to hack Instagram and their algorithm with this basic strategy to help increase reach and engagement.

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Stealth v. Simplicity. The rise of Shopify for eCommerce

Today our Managing Director, Alan McGovern, tells us why he thinks Shopify is the new way forward for online merchants of varying sizes.

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Embrace Your Fans with User Generated Content

When talking about social media marketing, there is always chatter about the ability…

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Instagram for Business Driving your Brand

Instagram for business is an effective marketing tool used for generating brand awareness….

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Mobile Vs Desktop In Driving Traffic and Conversions

Read more about the study we conducted to illustrate how mobile impacts our…

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10 Steps to Improve the SEO of Your Hotel Website

If you’re not up to date on the latest SEO techniques and strategies,…

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5 Top Tips to Master Social Media

Social media is not a fad or a temporary trend. Leading social media…

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Get to know Dublin’s No. 1 Digital Marketing Agency

At izest Marketing, we believe that sometimes the best way to show our…

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Content Marketing Tips

Content marketing is crucial for any business. As a result, its a publishing…

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How to Create an Agile Content Marketing Strategy

We’ve been hearing for the last several years that content is king. Recently,…

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How to be an Influencer in Your Market

Thanks to the internet and more importantly social media it is easier than…

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Unleash the POWER of Influence!

If you were a high profile celebrity, how would you value the power…

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Getting Started With Personal Branding on Social Media

When it comes to social media, should you focus on your business or…

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