When it comes to social media, should you focus on your business or personal brand?
This question paves the way an interesting discussion. According to Wikipedia, personal branding is the practice of people marketing themselves and their careers as brands. While self-help management techniques were about self-improvement and growth, the personal branding concept suggests instead that success comes from self-packaging. “It usually takes a few years under the belt to get to this question, as most entrepreneurs in the first years of their business don’t really care about a personal brand. However, the bigger the business gets and the more success the founder has, the more opportunities arise that didn’t exist earlier” (Forbes, 2015).
To assist you in your efforts, consider using third party apps to schedule content, track engagement and build your brand. There are a plethora of options out there. We suggest taking proper time to identify these apps that will help you accomplish your goals most efficiently.
And remember, start building your personal branding now – don’t wait. “It has never been easier to get your name and story out there and, most importantly, to connect with others. But do it early on, because while your business name may change, most likely your birth name will always stay the same. Just imagine how far ahead of the game you will be in the future, if you start building your personal brand today” (Forbes, 2015).
Need some more advice?