Since its launch in 1996, the St. Patrick’s Day Festival has grown into an extensive and highly profitable commercial event for the country, with an economic impact of €73 million from a return on investment of 2 million in 2018. National revenue figures are forecasted to grow in the coming years, driving some brands to take the opportunity in aligning themselves more with this popular Irish Bank Holiday weekend.
For Irish brands, capitalising on this holiday shows a sense of pride and nationalism. Creating further alignment with a feeling of tradition. International brands, use St. Patrick’s Day as a way to connect locally and create a relationship with their consumers. An important way to show that they are more than an international conglomerate but part of the Irish community. Take a look at how 5 brand campaigns got creative in a way to show their holiday spirit.
— Krispy Kreme (@krispykreme) March 16, 2017
Krispy Kreme currently only has one location in Dublin but they are trying to make a splash for St. Patrick’s Day by bringing back their limited edition green glazed doughnuts. It’s a simple way to get festive without having to change the recipe of the doughnuts that everyone has grown to love.
Guinness wants to help you find the perfect #GuinnessStache for St. Patrick’s Day. Head to their website to discover the 5 different moustaches that a glass of Guinness can create. Another great concept that is interactive and good fun for the holiday.
Opinions on McDonald’s limited edition Shamrock Shake vary but for those who love them, #ShamrockShakeSZN is their favourite time of the year. Every March, McDonald’s brings back the green mint flavoured milkshake at select McDonald’s across the country. A tradition in its own right.
Donuts seem to be a popular pick for celebrating St. Patrick’s Day. Hometown favourite, Dublin-based Off Beat doughnuts is offering an entire range of doughnuts for the holiday. Who can really say no to a dozen doughnuts when they’re so fun and festive.
As the #StPatricksDay festivities near and world landmarks light up for the #GlobalGreening, join the conversation with our special emoji. #LáFhéilePádraig shona daoibh go léir! pic.twitter.com/TfMN2jGGqi
— Twitter Dublin (@TwitterDublin) March 9, 2019
Twitter’s branded hashtags have now become common practice for holidays, shows, movies, and events. It only makes sense that St. Patrick’s Day would receive their own as well. Last year was great but Twitter upped the ante by including hashtags for relevant terms in Gaeilge.
These are a few of our favourite activations for St. Patricks Day but there are definitely many more. Hope that you enjoyed this list and feel free to share any that we may have missed on our social media pages using hashtag #izeststpatricksday.
Wishing everyone a happy St. Patrick’s Day!