iZest

How Quality Design Impacts Your Website

Content may be king but when it comes to website’s performance nothing is more impactful than DESIGN. It’s the key factor for the user’s experience, establishing trust,  presenting a professional image and driving conversions. Read on to explore how quality design impacts your website. 

“If only given 15 minutes to consume content, 66% of people would prefer to see something beautifully designed versus something plain and simple” (Adobe, 2015)

First Impressions Matter

When visitors first visit your website, you’ll have less than a tenth of a second to make a good impression. A study conducted by Carleton University in Canada showed that people are able to make judgements based on visuals in 50 milliseconds. This is before users would ever have a chance to read any of the content on the page. A businesses website needs to present a professional, modern, and trustworthy image. Something that is not possible with clunky, outdated designs. By making a good first impression, you’re helping people to decide to stay on your page and can generate leads. 

A poorly designed website can create mistrust and force users to rebuff using your website. Hence the importance of designing a website that not only looks visually appealing but also has a good user experience.

Investing in a quality website that is properly designed is now at the heart of all professionals organisations. Users will value a site that is designed to function as seamlessly as possible.

Person on laptop shopping

“At Sony, we assume all the products of our competitors will have basically the same technology, price, performance, and features. Design is the only thing that differentiates one product from another in the marketplace.”  ~Norio Ohga, former Chairman and CEO of Sony

Unless you’re providing an incredibly unique service or product, there will be competition in your market. With the Internet opening up avenues for consumers to access products across the globe, it’s become incredibly important for brands to learn how to differentiate from the competition. Having an impactful website is part of this plan. If your site makes a poor first impression and is difficult to use, consumers will leave. There will be another website with seamless UX waiting for your customers. There’s nothing wrong with doing a quick competitor analysis to compare the quality of the website. If your competitors’ websites are functioning better than yours and provide a better overall online experience, then it might be time to go back to the drawing board. However, if you find that your website is better than the competition that isn’t a reason to hold off on ensuring that your site is a good as it could be. 

Build Your Brand

There’s more to brand consistency than ensuring that you’re logo is visible on all pages. Using the same fonts, copy style and imagery across platforms like your; website, social media channels and your print advertising is an effective way to build unity across your brand. A poorly designed website will impact how users are able to view your brand. You want to make sure that the message for your brand rings true everywhere. The customer journey is varied and people will engage with your brands touch points in a variety of different ways whether online or offline. Having your website match those other avenues creates clarity. From this clarity and consistency, it will build trust and brand recognition. Don’t let your brand become forgettable!

 

Pictures are automatically stored in the long-term memory banks, whereas text only lingers in the short-term memory” (Forbes, 2018)

 

It’s been proven that video and visuals have higher levels of recall than text. By combing quality content with effective website design, you’re creating the opportunities for consumers to remember your brand and to revisit your site. 

Improve Your SEO

If your website doesn’t get any traffic, does it even exist? The previous topics are central for creating a good user experience that will keep consumers on your page and create a clear understanding of your brand. But the biggest impact that bad design has on websites is from SEO. The following items will all negatively affect your SEO:

  • Slow Page Speed
  • Not Using Responsive Design – having a design that is suited for Desktop and mobile
  • Poor Site Navigation
  • Boring Visuals
  • Wrong Headings

A site that doesn’t address any of those issues will find themselves losing to competitors when it comes to SEO. Page speed and responsive design are areas that Google has explicitly said will have a direct impact on how a page ranks in search.

Generate Conversions and Sales

 

“38% of people will stop engaging with a website if the content/layout is unattractive.” (Adobe, 2017)

 

Don’t miss out on potential customers with a poorly designed website. If your site has created a good user experience then people will spend more time on the site. This will generate more conversions and sales.

In today’s world, a properly designed website is of the upmost importance. From making sure the anatomy of the website is accurate to ensure that the colours used are effective, taking the steps to improve your website can be difficult.

Website design and development is one of the core services that we provide for a variety of clients. If you’re interested in redesigning or creating a new website don’t hesitate to get in touch.

Call us at (01) 685 4610 or send us an email at hi@izestmarketing.com. We’ll be happy to help!