iZest

How to be an Influencer

By Katie O’Muireagain

Thanks to the internet and, more importantly, social media platforms, it is easier than ever to create and build a personal brand. In fact, if you haven’t taken time to create your online portfolio, now is the time. Lets take a look at how to be an influencer in your own market.

Thanks to the internet and, more importantly, social media platforms, it is easier than ever to create and build a personal brand. In fact, if you haven’t taken time to create your online portfolio, now is the time. Each day, new market influencers and leaders are created and establishing themselves as the authority in their niche or market as a whole. It is all too easy to be left behind.

Here are a few tips to start building your online presence.

  1. Let the money take care of itself.

We’ve all heard stories of people making money from their social media accounts. Whether they represent a brand or promote a product, many people have been profitable in this way. When you start building your personal brand, focus on sharing great contact and building influence in your industry. The money will take care of itself.

  1. Specialise.

The easiest way to gain respect in the marketplace is to carve out a niche for yourself. Is there a topic that you are interested in that you could become the go-to-expert in? Once you’ve conquered one small part of the market, it will be easier to take on more.

  1. Be transparent.

In the past, people have used the internet as a way to hide their true identity. In a world dominated by social media, this is certainly not the case. Use your name as the brand and promote it. Remember to be open and share ideas, insight or knowledge that your target audience is interested in.

  1. Create good content.

We know that content is king. Create a blog, videos, podcasts or even information courses – whatever you think will resonate with your audience best. Don’t forget to point your audience to other influencers that may be creating relevant copy as well. This will help attract new subscribers and further establish you as the expert in your field.

Getting started can be daunting. Call us. We’d love to help!