How To Start Collecting Emails On Your Website
It’s said that email marketing is by far the best method for selling products and services directly to an online audience.
However, to sell your products and services via email, you’ll need to start by building an email list.
Below, we’re diving into the fundamental principles of collecting emails and building a mailing list using your website.
Choose Your Email Marketing Software
If you’re serious about getting started with list building and email marketing, you’re going to need some email marketing software.
However, there are dozens of platforms and providers available that you can choose from.
Regardless of what platform you use, email marketing software makes it easy for you to create lead capture forms, which can be placed directly on your website and landing page, and will automatically collate all your lead capture information into a single list of your email contacts.
Additionally, these platforms will make it easy for you to design email templates and send out mass emails to every contact on your email list.
Note that MailChimp is free to use, but many of its more advanced features, such as email scheduling, are only available for users with paid memberships.
So make sure to shop around and find an email marketing platform that will suit your specific needs, as well as your budget.
In the end, whether you choose MailChimp, or any other email marketing providers, such as Klaviyo, Drip, ActiveCampaign, or ConstantContact, you’ll be able to create reusable email templates that you can customize your logos or branding.
This way, when your subscribers receive an email from you, they’ll know exactly who it’s from, making it more likely they’ll remember your brand name in the future.
Create A Lead Capture Form
When you hear about lead generation or “lead capture,” these terms usually designate the process of capturing information from your website visitors and prospects in hopes of eventually converting them into paying customers.
To do this, you’ll need a lead capture form, which is most often a simple opt-in form, where your visitors can leave an email address and other contact info that you’ll use to contact them in the future.
That said, a lead capture form can also be disguised as a simple questionnaire or a form to request a quote for a service call.
Either way, using platforms like MailChimp and Klaviyo, you can easily create custom lead capture forms that you can embed into your website or landing page simply by copying and pasting a bit of HTML code into your CMS.
Then, when a visitor fills out your lead capture form, their info will automatically be saved to your email list.
Incentivizing Your Visitors
Note that people are often hesitant when it comes to giving away their personal information.
Therefore, it’s a good idea to offer some incentive to your visitors in exchange for their info.
Most times, businesses will create downloadable ebooks or information packages, which will automatically be sent out to their subscribers upon completion of the lead capture form.
That said, your incentive doesn’t have to be an ebook.
Depending on your business model, you can use product discounts, free consultations, or any other type of promotion to incentivize your visitors to leave their email addresses.
Drive Traffic To Your Landing Page
Lastly, once you have your lead capture form set up on your website, the next step is to start driving traffic to your landing pages so you can collect as many emails as possible!
Regardless, as you continue to drive traffic to your website pages, if you’ve got the right lead capture system set in place, you should gradually start seeing an increasing number of visitors filling out your form and adding their contact info to your mailing list!
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