Personal Branding and You

The Importance of Creating an Online Persona. A unique perspective on how personal branding can drive success!

“Your Brand is What Other People Say About You When You’re Not in the Room”

~ Jeff Bezos, Founder and CEO of Amazon

When it comes to personal branding, social media really has changed everything. The evolution of the Internet and with that the creation of social media has created an era in which everyone is expected to craft their own personal persona online. Often, people wrongly assume that personal branding should only be something that celebrities and influencers are focused on. But this is not the case anymore. A recent CareerBuilder survey revealed that 70 per cent of employers use social media when screening candidates. This is no longer a surprise but did you know 43 per cent of employers continues to monitor employees social media profiles after being hired! In today’s world, how one presents themselves on social media can affect their professional life as well as their personal life.

Think of several high profile business people like Arianna Huffington, Elon Musk, and Richard Branson, all of them are known for their prospective brands but each of them has a larger social media presence than their own companies. One wrong post, photo, or comment on their these pages could have a larger more damaging impact than if it were on the official company accounts. For an individual, the content they post won’t have the same level of severity as a CEO but their online persona can impact your future. A great online persona can help to open doors for job hiring, networking, and other career opportunities.

Over the past decade, there has been large growth in the gig economy. This extends beyond the contract workers of Deliveroo, Postmates, and other delivery apps. More people are being hired for contract work and the number of self-employed freelancers will only grow with time. For the people that fall into this category, personal branding will be of the utmost importance. Companies seeking to do business with you will probably check your presence online. This includes social media and when relevant, your personal website.

Curious about how to build your personal brand? Here are 3 Irish Influencers and Professionals that have used the power of personal branding to transform their professional life. How they have crafted their online personas, can serve as great examples for beginning a journey on personal branding.

Aimee Connolly

Sculpted By Aimee

Aimee Connolly is one of Ireland’s premier make up artists. She grew a strong and loyal social media following on Instagram with frequent postings on her latest jobs and makeup tips. By creating a genuine and honest online persona, Connolly is viewed as someone to trust by her followers. This level of confidence was necessary when launching her eCommerce business. Sculpted by Aimee is a well-known makeup brand founded by Connolly. The foundation for the success of this brand is directly related to her great reputation cultivated online. The transition into eCommerce was a wise choice and a good case study for what other people can do with a strong personal brand.

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Aiden McCullen

The Innovation Show

Aiden McCullen is a former Irish International Professional Rugby player. After hanging up his boots, Aiden used his public image as an athlete to make the ultimate career pivot. He is the host and creator of the Innovation Show, a popular weekly podcast that features leaders in a variety of industries. McCullen is a lecturer at Trinity College Business School where he teaches students on marketing trends and innovations. His journey for personal branding started prior to the creation of social media. But through using LinkedIn and Twitter to present his thoughts and ideas on new developments, he is seen as a strong voice in the industry.

Pippa O’Connor Ormond

Pippa Collection | POCO By Pippa

In the past 7 years, Pippa O’Connor Ormond, has started an eCommerce empire through both of her brands, Pippa Collection and POCO by Pippa. Ormond got her start as a famous model and has harnessed the power of her social media presence to launch these two brands. Pippa Collection focuses on home items like candles and planners, perfect items needed for every busy mom. POCO by Pippa is a luxury denim line that has since expanded into other products as well. Part of the success of these brands is how they relate to her image as a busy, smart, entrepreneurial mom. Pippa Collection’s planners are a must for any mother or young millennial. POCO by Pippa has a line of maternity jeans that are ideal for her target audience. A valuable business lesson from Ormond would be that of authenticity and trust. As someone known for their fashion sense and a busy mom that does it all, the products that she sells matches the interests of her followers. Her latest book, The Pippa Guide, became the Number One Best Selling Hardback in Nonfiction in the first week of launch. The success of this book exemplifies the power in taking your online presence offline.

If you’re looking to start your personal brand here are a few tips:

  1. Create public social media accounts – At the very minimum, you’ll need a LinkedIn account. Consider having a public Twitter or Instagram account as well. Both of those create opportunities to show your expertise in your industry. If you’re a writer or professional, a Twitter account can be used to show that you’re up on the latest trends. If you’re in a creative field, you can use Instagram to show your latest designs and artwork.
  2. Don’t be afraid to post – Keep your accounts updated with fresh and relevant content that is professional. LinkedIn accounts should have your latest job info and post on updates of success at your latest job. Twitter and Instagram can be used as online portfolios and provide good insight on your interests outside of work.
  3. Be Engaged – There’s nothing wrong with following companies of interest or industry leaders that you admire. It’s a good way to network and increase visibility. Try posting comments on posts when relevant. A quick tip would be to avoid directly messaging people that you are not familiar with or not prompted by.

Personal Branding is vital for your professional life. Social media has created the perfect platform allowing you to craft an online persona that can be used to create new business opportunities. It’s never too late to start working on you as a ‘brand’ or deciding how you would like to see a change in your reputation. 

Audit your online presence and using our tips start to outline a plan of action to begin. You’ll never know what doors this can open

At izest Marketing we work some of Ireland’s leading business professionals. We help them craft their online presence and personal brand reputation, transforming their ideas into scalable business opportunities. 

Some of the brands and professionals we work with include. 

POCO by Pippa 

Pippa Collection 

Paul O’Connell

Sculpted By Aimee

Anna Daly

We employ a specialist team of marketers who understand the processes involved in developing personal branding. We are experts in leveraging social media channels and online platforms to connect with the right target audiences. 

For more information why not contact us at Ph: (01) 685 4610 or email [email protected]