Conversion optimised website that embodies the Ayu brand.

Strategy, Website

Ayu Website Image
Ayu Website Image

The Challenge

Strategy / Discovery Programme, Brand Book, Positioning, Tone of Voice

Digital Marketing / Website Design, Shopify, eCommerce, User Experience Design, Digital UI, Website Build

The cosmetic company Ayu approached us to create a new website, with female empowerment at its heart. The brand had a clear identity and a deep understanding of the target audience, but felt they weren’t communicating as effectively as they could be with their target market.

The Solution

We began with a strategy session to explore where the opportunities lay to deepen the connection between Ayu and its target audience. The outcome was a finer tuning of the brand values, emphasising the tone of voice to be used in future customer facing communications. In the new website we focused on communicating the brand’s core values of building customer confidence, minimalism, premium, luxury, and natural beauty, through the redefined tone of voice that spoke to Ayu’s relatability, honesty, authenticity and accessibility

Ayu Website Image
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The Results Smile icon

The brand book we created for Ayu has brought about internal alignment on the business’s vision and mission. The new site’s user experience was specifically designed to increase conversions and it has worked. In conjunction with a significant increase in traffic the conversion rate of 7% is testament to the well thought through design which specifically spoke to the Ayu Cosmetics’ core target audience.

Let the force be with you!

Got a project we can help with? We’re always open for a chat, so get in touch to find out how we can help.


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