Build4less

The Challenge

Digital / Magento, eCommerce, Website Design, User Experience Design, Digital UI, Website Build, ERP Integration, APIs

Build4Less is Ireland’s premier online building supplies merchant. It carries an inventory of thousands of items in its four stores and has a fleet of nine delivery vehicles to service Dublin and the surrounding counties. That’s a lot of moving parts!

Build4Less tasked izest with building them a website with a more modern design than their existing site with first class Enterprise Resource Planning (ERP) integration. The CRM function needed to have both click and collect and delivery options. Click and collect users needed to be able to see real time stock levels for each product at the store location they chose. The website we were to build had to be able to fetch product and communicate the web orders with the ERP system.

Additional info

The website we were to build had to be able to fetch information like product name, description, inventory levels, discount codes, etc from the ERP for each location. The website needed to be able to communicate the web orders with the ERP system and for B2B users, once logged in, needed to be shown different pricing to standard B2C customers.

The Solution

We proposed building the new website on the Magento platform as it is compatible with all devices and could integrate directly with the ERP system to pull the data as the client had proposed. We integrated the ERP via API and the communication from the ERP to the website takes place over the REST API. CRON events and Web-hooks were added for additional auto-syncing the products and inventory levels and to ensure there were no discrepancies. t

The Results

The new look and feel for the website makes the user experience much easier and requires fewer clicks to purchase. This has led to an increase in sales of 48% for Build 4 less. The new site is more agile with content, product inventory levels and orders auto-communicating with each other.

The website was designed with capacity for the business to grow, handling over 5000 skus if required. The eradication of a lot of manual work that was needed internally on the old B4L site has freed up resources to be used elsewhere in the business.