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Doha Mall is located in the city of Doha in Qatar. The mall will be the only super regional mall in the South of Doha with over 650,000 people within its catchment area. Malls in the middle east are of huge importance to locals as they offer not only shopping and fun, but a destination for families to meet out of the sun.

Goal

Doha Mall has a unique architectural design, sharp angles and cascading waterfalls around the entrance and will also boast an Aquarium to wow visitors. One of the biggest challenges is the malls customer base is both Arabic and European expat, so all design considerations must take Arabic and English into consideration. 

How to encapsulate all this within a brand and bring a sense of wonder to the mall was a big challenge. Our starting point was strip to the mall to see what we were dealing with.