Con
cept

The Gate Theatre have been at the forefront of Irish Theatre for almost a century and has gained an international reputation for works produced at home and toured internationally. From a brand perspective however the Gate had a range of logos in operation, multiple design styles and no consistency across its various forms of communication.

This was causing an issue for the Gate in communicating to their audience and brand recognition as over the years so many variants of the brand existed in every nook and cranny of the Theatre. They needed a cohesive new brand to represent this new direction.

Discovery Process

The first step in any piece of work is fully understanding our client and looking at things from their point of view. As part of the discovery programme, iZest uncover the history of our clients, how they currently communicate and what they want to communicate on the future. The findings from the Discovery Programme help guide and inform the direction of all future pieces of communication. The rich history of the Gate gave us a great starting point to investigate and ultimately lead us to a final solution for the new Gate brand and a new direction for the Gate.

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    PPC Volume Increase
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    Succesful Productions
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    Increase in Mobile Usage
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    Website Visits

The new Gate website was created to allow audiences to browse the new season and give an insight into the gate and the new productions. The website offers users a much improved user journey through the productions landing page and onto a new full integrated booking system and purchase. The website styling has been created to flow from the brand visual language, and creates consistency across the brand.

izest also took control of the Gate’s pay per click account as part of our ongoing support. The account was restructured with a new and better targeted campaign created to increase volumes coming through PPC. Almost immediately their was a significant jump in the volume of click throughs. The account within a month had increased by 15%.

 

"So we beat on, boats against the current, borne back ceaselessly into the past…"

The new direction of the theatre, backed by a new identity has seen a significant surge in audience numbers, with the first sell out production of the Gate in decades with the Great Gatsby, followed by the one of the later shows in the season, the Snapper which ran from June to September of 2018.