Strategy / Brand Strategy / Website Audit
Digital Marketing / Marketing Strategy, Email Marketing, Social Media Planning, Digital Ads Set Up & Optimisation
Website / User Journey Mapping, User Experience Design
Digital / Website Design, User Experience Design, Digital UI, Website Build, SEO, Marketing Retainer
i-Connect is an approved Apple product reseller with retail presence in Henry Street, Liffey Valley Shopping Centre and Whitewater Shopping Centre and an online retail store i-connect.ie. The brief i-Connect gave izest was to optimise their website and social media presence to improve their conversions online.
We began with a research project to understand the current positioning for i-Connect within their market by reviewing behaviour trends, external influences, competitors, Apple regulations and stock limitations. We completed a UX and SEO audit of their existing website and social media channels and created a comprehensive report listing our recommendations and a roadmap for implementing improvements.
This led to a number of changes to the UX and design of the website to optimise it for website conversions. This also included the addition of a new menu, new steps in the checkout process, product compare tools, as well as implementing upselling and cross selling options across the website.
Following the implementation of our work, i-Connect saw over 400% growth in sales through their website. Not only that, the website is now more user friendly and more identifiable to the Apple customer in terms of a shopping experience. We have also implemented this astechic across iConnect’s social media channels.
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Conversion optimised website that embodies the Ayu brand.