The Chall
enge

To create a new campaign for LinkedIn Sales Navigator. The campaign would be initially for the English speaking European countries with follow on roll outs to the French, German and Dutch, as well as specific global touch points.

The challenge was how we could help the Sales Navigator brand communicate to a targeted audience without getting diluted by other linked communications.

Our approach was to create a new piece of visual language that was bold and striking with a strong message to make sure the visuals always stood out, and were never mistaken for general communication coming from LinkedIn.