As part of the new campaign a number of new features and elements have been created to allow for better user experience, a more streamlined design and a new face of the campaign.
Benny was sent out to the streets of Ireland as the Mascot of National Burger Day to help increase visibility and inform the public about National Burger Day. Due to the phenomenal popularity of Benny, exposure and visibility of the campaign has increased significantly with a number of businesses contacting us for a visit from Benny.Benny also gave us a great content stream and allowed us to create some quirky imagery and videos for the campaign.
A small event was organised to announce the winners of each category and overall National Burger Day winner. The event was fully organised by the team at izest, from organising trophies and certificates, sponsors, venue hire, visual elements on show and organising winners to be present on the day.
We created a new Instagram account for the campaign
Footfall on the day in participating businesses increased by 20% (KPI was 10%)
Use of #NationalBurgerDay increased by 311% (KPI was 25%) – used 988 times on the day.
The volume of PR coverage increased by 5.4% (KPI was 5%)
Website page views jumped to 209,114 (+25.8%)
We had 50,066 webpage views on National Burger Day alone (+47%)