The POCO brand was created to have a warm feminine style to reflect Pippa’s personality and resonate with her fans. The gentle watercolour pattern was created in the shape of a heart behind the POCO name. POCO, which are Pippa’s initials (Pippa O’Connor Ormond) had to appeal to the stylish, fashion forward, busy young woman of today. By including a mix of script and block capital font, we created that mix of Strength and Femininity that POCO is all about.
A custom built website was created to highlight the POCO brand, pulling styling from the POCO visual identity, the site championed the new product range. We built the ecommerce element of the website on Shopify, in order for the website to be able to cope with demand. With over 43,000 sessions on day one, it was crucial the systems we had in place could cope with the high demand that site would receive.