We played around with a number of font options, but ultimately were drawn to a hand created font with a little flare at the end of the characters. The P and C both have subtle flares to reference the brands history in jeans.
The pattern was created from overlapping the main letters of the brand to create a unique brand pattern and was used on a number of pieces of packaging. The brand rollout was applied to a number of print items, all product and across all POCO digital channels.