POCO has been at the forefront of Irish design since 2016 and has become a household name. As the brand has developed and grown in size, the design styling was starting to feel a little young and girly for the brand and with an eye on future expansion it was time to create a new, more grown up brand to help propel POCO forward into new markets.


The Brief was to create a new brand which would feel more grown up and in line with their customer base, as well as reference what the brand is all about.

We would also need to create a new structure for brand assets like hang tags and labels, shopping bags, shoe boxes, a new look and feel for photography and advertising, as well as bring the new styling to a new website and app.