The new re-crafted brand of the Gate Theatre represented all its historical elements and the spirit of the establishment. We achieved our project objectives, overwhelmed our clients and exceeded their expectations. The new rebrand showed cohesiveness and elegance across all communication pieces only fitting for such an internationally renowned Irish theatre.
The new Gate website was created to allow audiences to browse the new season and give an insight into the gate and the new productions. The website offers users a much improved user journey through the productions landing page and onto a new full integrated booking system and purchase. The website styling has been created to flow from the brand visual language, and creates consistency across the brand.
The Paid Search Strategy
izest Marketing also took control of the Gate’s Google Ads account as part of the dedicated post launch support. The Search Marketing team at izest restructured their PPC Strategy with a new and more targeted campaign that had an objective to increase paid website traffic. Almost immediately there was a significant jump in online bookings from Google Ad click throughs. Within one month the results were impressive, with a substantial surge in online booking revenue due to a 15% increase in Google Ad traffic.