There are five distinct audiences being targeted over the next three years of the campaign. The main app is for the original target audience, alongside focused campaigns for schools, workplaces, Pro-Rugby Players and Athletes. Each one of these audiences has its own sub brand which continues the same look and unique custom logotype. We have broken down the sub brands to represent the different target audiences with unique bright positive colour-sets. The main app still has the primary brand colour set so it can be easily identifiable for the original target audience campaign.