We aimed to recapture that history and craft a new brand that reference the rebirth of that spirit of innovation and experimentation. The new brand is literally the stacked characters of the Gate with the new letterforms breaking out from the other characters.
The new Gate website was created to allow audiences to browse the new season and give an insight into the gate and the new productions. The website offers users a much improved user journey through the productions landing page and onto a new full integrated booking system and purchase. The website styling has been created to flow from the brand visual language, and creates consistency across the brand.
izest also took control of the Gate’s pay per click account as part of our ongoing support. The account was restructured with a new and better targeted campaign created to increase volumes coming through PPC. Almost immediately their was a significant jump in the volume of click throughs. The account within a month had increased by 15%.