The Brief

The K Club

is one of Irelands best known hotels. It is located in Straffan Co.Kildare, just 30 minutes outside of Dublin. In 2006 The K Club played host to the Ryder Cup which has greatly added to the prestige of the hotel and venue.

The K Club management team originally came to izest to work with us on a strategy around online acquisition and PPC. However, through our discovery programme it was obvious they needed more help around brand communication, visual identity and a restructuring of their website and offerings.

Discovery Programme

Our first step is to fully understanding our clients, as part of the discovery programme, izest uncovered how the K Club currently communicate with their customers and what they want to communicate in the future. The findings from the Discovery Programme helped guide and inform the direction we took with the K Club and helped develop a new strategy for the Hotel and country club.

Fountain at the K Club Co. Kildare

Online Strategy

izest also created a full online strategy for the K Club. This included social media strategy, social media advertising, Pay per click and email marketing. Our strategy revolved around better search relevance for their spend. This was key to getting better targeted advertising and pay per click. To create a better working plan we first investigated where they were currently getting traction from, and address any areas where they were not getting value for money. This mean more targeted keywords and getting their audiences more targeted.

We also created a full social media plan and email marketing plan to highlight key opportunities to our database and create a more structured approach to posts through the K Club’s social channels. Having more relevant content going out to customers on a regular basis helped get better interaction from customers.

Website Design

The new K Club website has a light and airy design, making use of white space throughout the site. The site has been created to allow guest to explore the hotel and it’s activities. The site uses lush images throughout to highlight the beautiful surroundings of the hotel, the plush bedrooms and grand cafes, restaurants and venues.

The website was custom designed and built on a WordPress CMS system. There are multiple other systems integrated into the website like the main hotel booking engine, the Spa booking system and the Golf Course booking system.

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