Digital Marketing. We will work with you to create a plan to incorporate the elements of the digital marketing mix that are relevant to YOUR business needs and will connect with YOUR audience.
What is Digital Marketing?
Digital Marketing is the process of using digital platforms to communicate your products and services to your existing and potential audience. It is the most targeted, measurable and cost effective means of reaching your audience but it is also evolving and changing at a phenomenal rate. What is best practice now could be obsolete in 6 months time. This means that as a business, in order to maintain a competitive market position, you need to have a strong digital marketing strategy that allows you to be responsive to changes and be an early adopter of relevant trends. There a number of components to the digital marketing mix and the areas that izest Marketing work across are as follows: Social Media, Digital Advertising (Google and Social), Email Marketing and SEO.
How to reach your audience?
Digital Advertising is the revolution of the past 10 years, giving brands the ability to target people with more focus and specificity than ever before. You could track the impact of every cent you spent in terms of the traffic it generated to your website, the content that piqued interest and the conversions that each ad generated. We are now seeing changes to data privacy which will dramatically impact the targeting and reach of existing and future ad campaigns and you need to be proactive in dealing with these changes so that you are ahead of your competitors. There is a science to effectively managing and optimising your ad accounts and whether you are spending on social media ads or Google Ads you need to have a clear strategy so that you are spending your money on the best performing audiences and being clever about the keywords you compete for. Our digital ads specialists will work with you to either optimise your existing campaigns or build your ad strategy from scratch to ensure that your ad spend is maximised.
Did you know it can account for up to 40% of online revenue?
Email Marketing is often the forgotten tool of the digital marketing arsenal but it’s impact can be enormous, particularly for an ecommerce business. An email software platform that integrates with your ecommerce website to facilitate automated emails like, abandoned cart, birthday discounts, replenishment reminders etc, if used properly, can account for up to 40% of your annual online revenue! Our account management team will work with you to select the best software platform for your business, enable the relevant automated workflows and put in place an email promotional strategy that builds engagement and loyalty among your subscribers with creative design and attractive offers and Call To Actions. We will also work with you to create targeted audience segments to ensure you are giving your consumers the content that is relevant to them and thereby optimising conversions and engagement via email.
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