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E-commerce Strategy

We work with you to develop a world-leading e-commerce strategy for your business that is tailored to your strengths and optimises all elements of your brands' e-commerce opportunities and profitability.

Discovery

Understanding your Business

In a very phased approach, we will deep dive into your business strategy and plan and see how it aligns with your objectives for maximising your online revenue.
We will allocate time to reviewing your industry, your competitors, your product mix and the alignment of your digital channels. This will help us validate all existing and future online opportunities.

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Research

Understanding the Market

The world of e-commerce is constantly evolving and becoming more complex and demanding which means that the research phase is key to ensuring that you understand your place in the market, what you can use to differentiate yourself and what impact future consumer/market behaviour changes could have on your business so that you can be prepared for them. We will use our 40 years of combined experience to analyse specific elements of your online business including:

– Industry and Competitor Analysis
– Market Research
– Market Positioning
– Product File Review
– Website Review
– SEO Review in comparison to competitors
– Customer Service and Repeat Purchase Review
– Google Analytics Review
– Conversion Strategy Review

Planning

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Creating your strategy.

We will facilitate strategy meetings with you and your team throughout the process to determine the existing skill sets and potential knowledge gaps. We will discuss our findings and work towards developing a robust e-commerce strategy and marketing plan that will revolutionise your approach to doing business online by improving, reach, conversion, average basket value and repeat custom.

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Outputs

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The results.

We will work together to develop a measurable and achievable set of KPI’s to help drive your e-commerce performance.

We will make website and user journey recommendations and advise on alternative digital channels and international opportunities if applicable.

You will have a deeper understanding of all performance elements required to be successful online, with practical and achievable recommendations including:

– A website plan – including User Experience and SEO
– A new product plan including product launch plans
– Product File Management Plan
– Sales Forecasts
– Online Marketing Plan for 6 Months
– KPI Measurement Plan

Our Services

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Digital Marketing

Digital Marketing is the process of using digital platforms to communicate your products and services to your existing and potential audience. It allows you to…

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Brand Discovery

In order to promote your brand, you have to first have complete clarity on; Who you are? What do you do? Who do you do…

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Website Design & Development

Your website is the digital face of your business and the first impression many potential customers will get of your brand. It should therefore be…

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