Supercharge your sales with the power of data

Would you like to grow your marketing audience ahead of Black Friday and Cyber Monday (BFCM)? Of course you would.

Find out how the team at izest drives business growth for our clients using Klaviyo and Dataships

If there’s one thing our inboxes can tell us, it’s that we buy a surprising amount of stuff online. From shoes to staplers, books to beauty products, groceries to gardening supplies, buying online isn’t just about convenience and (in an ideal world) value for money, it’s about information. Data.

Consumers – or people in other words – might be under the impression, given the number of emails we receive each day from online retailers we’ve purchased from before, that they know an awful lot about us. But that’s often not the case at all.

True, many retailers possess lots of data about their customers, but they just aren’t using it effectively and, in some cases, don’t know very much about their customers. If they did, they would be able to personalise their marketing campaigns to drive more conversions and revenue.

That’s where Klaviyo comes in

With an SMS solution that was launched in Ireland just last week, opening up more avenues for omnichannel strategies, Klaviyo is an email marketing tool that enables ecommerce brands and online businesses to harness the full power of their data and better automate their marketing. Sounds good in theory, but does it work?

Well, the numbers kind of speak of themselves. More than 130,000 of the world’s (and Ireland’s) most famous brands use Klaviyo’s email and SMS marketing platform.

How izest implements the Klaviyo platform

At izest we work closely with our clients to set up and configure the Klaviyo platform, designing customer-centric sales templates that have a heavy focus on UI/UX. Then we implement new flows for acquisition retargeting and retention, updating existing flows to encourage subscription sign-ups. We also create segments for engaged and unengaged subscribers, developing campaign strategies with copywriting and content development support.

Klaviyo for segmentation and personalisation

Klaviyo helps you to categorise audiences based on demographic, behaviour, purchase history and more. That means we can create email content and messaging that is super personalised and relevant to the recipient.

  1. Data Analysis and Insights: Customer behaviours, purchase history, and engagement metrics
  2. Triggered Emails: Automated to capture attention at critical moments (e.g.: abandoned cart) and increase the likelihood of conversion
  3. Dynamic Product Recommendations: Personalised product options based on browsing and purchasing history
  4. A/B Testing: Experimenting with different email variations, subject lines, and content layouts 
  5. Automated Workflows: Welcome emails, nurturing leads, and re-engaging inactive subscribers, saving time and maintaining consistent communication
  6. Customer Segmentation for Win-back Campaigns: Re-engaging past customers to bring them back into the purchasing cycle

Growing your email list is crucial for your business to grow and thrive. But, of course, collecting data can be a tricky business when it comes to privacy legislation – and even trickier still when you aren’t absolutely sure where some consumers are located.

That’s where Dataships comes in

Dataships is a marketing compliance app that revolutionises the way Shopify stores approach marketing consent collection at the checkout, offering a tailored and optimised app that presents dynamic location-based consent checkboxes.

The app seamlessly integrates with Shopify and Klaviyo, ensuring real-time synchronisation of all relevant data, enabling brands to maximise their list growth and adhere to country-specific regulations without any of the headaches or hassle of soft opt in, double opt in, abandoned cart, privacy policies 

Dataships will streamline how you collect personal data and can increase the marketing consent rate from an average of 22% to an impressive 88%. Or to put it another way: By combining Klaviyo and Dataships, you could boost the number of buyers ending up on your email list from 2 out of 10 to 9 out of 10(!)

POCO By Pippa – The numbers don’t lie

At izest we use Klaviyo to boost sales for many of our clients, and have seen it account for between 20% and 60% of their total revenue. Take our Black Friday Klaviyo campaign for POCO By Pippa in 2022 as an example. Comparing sales in November (when the campaign ran) to sales the previous month:

  • Revenue went up by 587%.
  • Email click rate went up by 74%.
  • Open rates and clickthrough rates on abandoned cart flows went up by 9.7% and 76% respectively.
  • The conversion rate for those who entered the welcome series email flow went up by 10%.
  • Users from Klaviyo were up 112% and sessions were up 206%

Klaviyo was clearly identified as having contributed towards 57% of all sales on the POCO By Pippa website.

By adding Dataships to POCO by Pippa’s shopify site, the brand’s marketing acceptance rate has rocketed from 27% to 80%, meaning 8 out of the 10 shoppers who went through the checkout are now in the Klaviyo database with audit ready compliance logs for every piece of personal data collected. In real terms, the Dataships app has unlocked an additional 5,484 sales prospects and potential revenue of $371,000!

Get ready for Black Friday and Cyber Monday now

The two biggest dates on the online retail calendar are fast approaching. To get yourself in the best position in the most cost-effective way, you need to grow your email list. 

Get in touch if you need help growing your email list and creating marketing campaigns that convert emails into sales.