Social media reach over the campaign stands at 1,455,528 while on average reach was 28,500 people per post.
A full advertising strategy plan was created and executed by the izest team which saw large numbers of outlets participate in the event, large volumes of customers vote and National Burger Day trend on twitter during the campaign. We also got significant air time on all national radio stations due to the success of the campaign.
A small event was organised to announce the winners of each category and overall National Burger Day winner. The event was fully organised by the team at izest, from organising trophies and certificates, sponsors, venue hire, visual elements on show and organising winners to be present on the day.