Lets Get Social
  • brand development
  • campaign management
  • digital marketing
  • graphic design
  • marketing strategy
  • web design

Con
cept

The concept of National Burger Day was to create a new event to champion burgers and meat to the Irish market. As the organiser and main sponsor of the event this also allows us the opportunity to reinforce ownership for Kepak of the burger market in the minds of key customers, new customer markets (eg: pub trade), and the end consumer.

Brand Development

The National Burger Day Brand has been created to emphasise the burger element of the event. The Typography is bold and strong, with Burger being highlighted as the hero word. The design is too the point and not over complicated. The elements of visual language were created to give the campaign a slightly urban feel. The little flicks of orange also feel like seeds scattered on the page. The visual language was create to be easily adapted to the variety of communication streams that would be used for the campaign including website, printed materials and online streams.

Social Media

For the National Burger Day campaign, social media was key to getting the message out to the public and get buy in from people. We wanted maximum visibility across all channels, using Facebook and Instagram as our foundation.

A full strategy plan was put in place for when each piece of communication would be sent out and what they would be communicating.

Gal
lery.

Social media reach over the campaign stands at 1,455,528 while on average reach was 28,500 people per post.

Online Advertising

As well as a strong social media strategy, online advertising was extremely important to the success of the overall campaign. This took the shape of Social Media advertising as well as Pay per click. This contributed greatly to funnelling people towards the website and signing up to vote for their favourite burger joint, as well as general awareness for the campaign.

A full advertising strategy plan was created and executed by the izest team which saw large numbers of outlets participate in the event, large volumes of customers vote and National Burger Day trend on twitter during the campaign. We also got significant air time on all national radio stations due to the success of the campaign.

Email Marketing

We also created a full email marketing component to the campaign. This was mainly for driving relevant content to specific groups of users, as well as updates and prompts to the public. Our email strategy was integral to the flow of information to outlets and delivering key updates to keep them informed and stimulate interest. We also partnered with some key organisations to link in with their members to expand the reach of our own database. All information included was both relevant to key groups and targeted content. On average our email campaign had an open rate of over 30% which is well above industry standard.

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    Website Visits
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    Million People Reached
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    Outlets Participated
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    Votes Cast

Event
Organisation

A small event was organised to announce the winners of each category and overall National Burger Day winner. The event was fully organised by the team at izest, from organising trophies and certificates, sponsors, venue hire, visual elements on show and organising winners to be present on the day.