Con
cept

The concept of National Burger Day was to create a new event to champion burgers and meat to the Irish market. As the organiser and main sponsor of the event this also allows us the opportunity to reinforce ownership for Kepak of the burger market in the minds of key customers, new customer markets (eg: pub trade), and the end consumer.

Online Advertising

As well as a strong social media strategy, online advertising was extremely important to the success of the overall campaign. This took the shape of Social Media advertising as well as Pay per click. This contributed greatly to funnelling people towards the website and signing up to vote for their favourite burger joint, as well as general awareness for the campaign.

A full advertising strategy plan was created and executed by the izest team which saw large numbers of outlets participate in the event, large volumes of customers vote and National Burger Day trend on twitter during the campaign. We also got significant air time on all national radio stations due to the success of the campaign.

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    Outlets Participated
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    Votes Cast