Website / / WordPress, Brand Progression, User Journey Mapping, User Experience Design, Digital UI, Website Build
izest was asked to create a website that allowed Zarrdia’s target audience of bluechip companies to understand exactly what Zarrdia did. Previously this was through direct conversation, as this was seen as the only meaningful way to fully explain the firm’s offering. The brief necessitated the design to be extremely innovative, to stand out, and to excite potential customers when they first landed on the site.
To begin the process we arranged a session with Zarrida to fully understand the company and what they did. Taking their design into consideration, we were able to present the company with various ideas on how the hierarchy of information could be presented, and how the design could flow through the website.
The design standard was of paramount importance as Zarrdia themselves are leaders and innovators in the digital sector, and this needed to be reflected.
We created a fresh design structure introducing a new colour scheme, and look and feel to give the Zarrdia website a fresh and modern finish. We examined the core of what Zarrdia did and created a concept that introduced the user to the three intrinsic characteristics of Zarrdia’s service offering.
Our approach was to bring users on a lateral journey that would allow them to understand the services in a vibrant and interesting way. To break the boundaries of how companies are traditionally viewed in this sector izest focused on animation and movement through the different sections and pages on the site.
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